The
Two Pillars
The ASH Project stands on two pillars.
Tychonism and Mentism — united by a single purpose: to help people train the mind to transform itself.
Tychonism
The Philosophy of Peace and Prosperity
From Tyche, the Greek goddess of luck, Tychonism is the philosophy that underpins the ASH approach to transformation. It teaches that what we call "luck" isn't random — it's mathematical.
Drawing on Stoicism, updated through positive psychology, and informed by probability theory, Tychonism offers a practical, research-based method to improve your luck.
A Tychon learns to quiet the mind, see clearly, and act skillfully — aligning our minds with peace and our actions with prosperity.
To others it looks like good luck. To us, it's the natural result of awareness, intention, and intelligent action.
Mentism
The Science of Mind in Action
From the Latin mens ("mind"), Mentism is the study of the mental processes that shape perception, emotion, and behavior.
It explores how thoughts and images direct the nervous system, and how deliberate mental experience can reprogram those patterns.
The ASH Method is Mentism in motion — a way of activating the specific mental experiences that lead to transformation.
Through guided mental imagery, symbolic language, and structured reflection, it helps the mind rewrite its own operating code — naturally and without resistance.
Founder
Igor Ledochowski
I began my professional life at an international law firm before retraining as a hypnotherapist and executive coach.
Since 2001, I've helped thousands of people release pain, reshape their careers, and live more rewarding lives.
Together with my partners, I co-founded one of the world's largest hypnosis training institutes, where we've trained tens of thousands of hypnotherapists, coaches, and trainers worldwide.
Over the past two decades, I've written and published hundreds of works on hypnosis, coaching, and ethical influence — all dedicated to understanding one thing: how the mind changes itself.
The ASH Project brings that lifetime of research and practice into a single, elegant system — designed to make personal transformation simple, powerful, and lasting.
Part of the ASH Pathway